Starwoods battle for eco-savvy travelers - by Becky Brun
Starwood Hotels & Resorts beat Starwood Capital in a race to open the first luxury hotel brand that incorporates environmentally preferred measures. Starwood Hotels & Resorts this week opened the doors of its first Element brand hotel in Lexington, Mass., while Starwood Capital's first "1" hotel, planned for Seattle, is on hold.
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Starwood Hotels & Resorts beat Starwood Capital in a race to open the first luxury hotel brand that incorporates environmentally preferred measures. Starwood Hotels & Resorts this week opened the doors of its first Element brand hotel in Lexington, Mass., while Starwood Capital's first "1" hotel, planned for Seattle, is on hold.
