Karl-Henrik Robert, The Natural Step

One of Sweden’s leading cancer scientists, Karl-Henrik Robèrt has become one of the most influential figures in the global sustainable business arena. The Natural Step Framework, which Robèrt authored in 1989 with input from dozens of scientists, has helped countless businesses take a scientific approach to sustainability.

Hatched in Sweden,The Natural Step organization today has licensees in 11 countries and has made its way into the boardrooms of international corporations, including Nike (NYSE: NKE), The Home Depot (NYSE: HD), Bank of America Corp. (NYSE: BAC) and McDonalds Corp. (NYSE: MCD). Municipalities, schools and even the U.S. Marine Corps have adopted The Natural Step Framework.

Sustainable Industries caught up with Dr. Robèrt via phone days before he departed Stockholm for his summerhouse in Öland, Sweden.

SI: We interview many business leaders who point to The Natural Step Framework as their vehicle for change. Why do you think the framework is a more successful vehicle for change than, say, government regulation?

KHR: The reason is comprised by our explanation of Level 1. We explain how they can improve their financial records if they are a bit ahead of the game. A metaphor that we often use is the funnel.

We are systematically losing room in the funnel: Climate change is increasing, we have more and more people, the gaps between the haves and have-nots is increasing, the water tables are decreasing, there is more asphalt. We are gradually losing the potential to sustain civilization. The whole world is part of the funnel.