White Papers

Business is caught in a struggle between escalating demands for social responsibility versus urgent needs for profitability to survive a more competitive world.

With the onset of a new economic system based on knowledge rather than capital, this conflict can be resolved by viewing stakeholders as partners who create economic and social value through collaborative problem-solving. The mission of business can thereby be redefined to serve both capital and society by integrating stakeholders into a more productive whole—a ‘collaborative enterprise’.