Leading Companies Increase Investments in Communities Despite Downturn, New Figures Show
LONDON, Nov. 14 /CSRwire/ - At a time when overall donations to charities are said to be declining, leading international companies are increasing their contributions. The latest annual review from LBG, whose 130 corporate members work together to improve the measurement and impact of their community contributions, shows a record-breaking £1.65 billion contribution to community causes and organisations last year across its membership.
Pam Webb, from Zurich Community Trust and chair of LBG, said “LBG members are collectively making a huge difference. Our 2012 report shows that LBG companies are more and more serious about the contributions they make and the results they achieve. By focusing on the long-term they invest more strategically, they build stronger relationships with their community partners, leading to more efficient programmes, greater impact and reliable reporting.”
- Total corporate community contribution reported in LBG is £1.65 billion (US$ 2.65 bn, €1.90 bn)
- Over half (57%) of contributions were classified as ‘community investments’ i.e. longer-term strategic partnerships to address specific causes. On average, the main subject focus is Health (34% of contributions), followed by Education & young people (21%) and Social Welfare (12%)
- More than half of members now attempt to assess impacts across their programme and results continue to improve our understanding of the difference members are making
LBG is a robust, credible and international framework that enables LBG members across the globe to measure the totality of their contribution to the community, and then assess that in the light of the results achieved. LBG is also a network and a group of companies. By adopting the same measurement standard, they can share best practices and benchmark and learn from each other.
LBG is run by members for members and managed by the global corporate responsibility consultancy Corporate Citizenship.
Appendices – additional key facts
- These figures cover investments by 130 companies across the globe
- Average contribution per company is up to £15.2 million or 0.20% of revenues or 1.23% of pre-tax profit
- Contributions take the form of cash (54%), time (8%), in-kind and pro-bono (32%) or management cost (6%)
- 291,000 employees were involved in volunteers or pro-bono activities
- On average each member programmes’ are reaching more than 250,000 people
- 19% of these experience a positive change in behaviour, 14% develop their skills and 30% experience a direct impact on their quality of life
- Almost 40% of beneficiary organisations are developing new products or services to deliver to the community as a result of LBG member’s support