Global Handwashing Day: A Conversation with Unilever on the Power of Prevention
NEW YORK, Oct. 17 /CSRwire/ - It’s common knowledge that prevention is better than cure; yet, every year an estimated 2 million children don’t reach their fifth birthday due to largely preventable diseases like diarrhea and pneumonia.
On the occasion of Global Handwashing Day, join us for a thought provoking hour to discuss the issue of prevention and how the simple act of washing hands with soap could lead to saving millions of lives. On the agenda:
- How can multinationals like Unilever help influence our community to adopt healthier lifestyles with brands like Lifebuoy?
- What role can organizations like Population Services International [PSI] play?
- How do we shift from short-term campaigns to long-term behavioral change?
- Where does government action come in?
- What if the real issue is access to water?
- The Millennium Development Goals are critically integrated but the solutions so far have not been. How can the private and public sectors collaborate with an eye on integration?
Most importantly: how do we together elevate the importance of hand washing on the global agenda?
Lest you think this is just an issue for countries with high child mortality rates, think again. According to Myriam Sidibe, Global Social Mission Director for Unilever-Lifebuoy, the average rate of handwashing after using the toilet is only 17 percent. This dips as low as 3 percent in Ghana and 1 percent in rural India. In Kenya, for example, 28 percent of school children report washing their hands with water at key times during the day, yet only 1 percent report using soap. And rates of handwashing in the U.K. and U.S. are surprisingly low - proving that handwashing with soap is by no means an integral part of everyone’s daily routine.
Moderated by CSRwire's Editorial Director Aman Singh, the conversation will feature Anila Gopal, Unilever-Lifebuoy’s Global Social Mission Manager and Katharine McHugh, PSI’s Water, Sanitation, and Hygiene (WASH) Technical Advisor.
Date: Monday, October 22, 2012
Time: 1:00pm EST
Where: To register, drop us an email at email@example.com and join us on Twitter at#IWashMyHands
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Our portfolio includes some of the world’s best known brands including Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Radox, Sure and Lifebuoy. Our ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal).
We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemized in around 50 time-based commitments in our Unilever Sustainable Living Plan. For more information about Unilever and its brands, please visit www.unilever.com
PSI is a global health organization dedicated to improving the health of people in the developing world by focusing on serious challenges like a lack of family planning, HIV and AIDS, barriers to maternal health, and the greatest threats to children under five, including malaria, diarrhea, pneumonia and malnutrition. PSI currently manages diarrhea control programs in more than 30 countries across Africa, Asia and the Caribbean.
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