Adam C. Hall made a fortune in real estate development as a master of structured finance. He was living what he understood to be the American Dream.
But it all came apart, like a fractured picture of perfection, as he sought meaning in his life as a human being. His journey of discovery, both within himself and as witness to the miraculous works of the natural world, led to his founding new ventures in service of the planet, and authoring "The Earthkeeper: Undeveloping the Future," a very personal and bold account of his experiences, and a comprehensive reference on current environmental initiatives and groups.
Following a philosophy he calls "earthonomics" and the "quadruple bottom line" (people, planet, profits, peace), his Certified B Corporation Earthkeeper Alliance, invests in thousands of acres throughout the United States as land stewards for conservation and “undevelopment.” The Alliance donates 10 percent of profits to its sister non-profit Earth Services Inc., which is a major facilitator of the urban gardening movement among youth in major American cities, and promotes the “Earthkeeper Movement.”
This conversation should be an inspiration for everyone looking for the deeper reality behind the façade of consumer culture, but especially for those people who represent financial institutions and corporations that have the opportunity (the responsibility?) to play a role in the shift to sustainability – vs. continuing on with “business as usual.”
Listen to the interview with Adam C. Hall here:
This podcast originally appeared on Eco Evolution with Michael Gosney, a weekly talk radio show tracking the global shift to sustainability in conversation with leading thinkers and doers on the front lines of change. Current and past shows available on iTunes and WebTalkRadio.net. Photo courtesy Eco Evolution.