When you think of climate change, who pops into your head? Al Gore?
For one of the most pressing issues in the world, there are few popular figureheads the likes of a Rosa Parks or Ghandi.
Hoping to radically increase action on climate by elevating heroes of the movement, husband and wife team Ryan Kushner and Amanda Ravenhill created The Hero Hatchery, which launched today in San Francisco.
Said Kushner: "The Hero Hatchery's goal is to radically increase action on climate by elevating heroes of the movement, and revealing the hero in all of us."
It’s billed as the first-ever campaign to power the future of climate activism via a crowdfunded fellowship, allowing participants to directly provide funds to activists in the field. Kushner and Ravenhill, who met at the Presidio Graduate School MBA program in San Francisco, are using an open source model to collect and share proven tools and stories from the climate movement through what they call “massive open online trainings,” or MOOTs, with some of the world’s most effective agents of change: Paul Hawken, Bill McKibben, Lynne Twist, Paul Herman, Maggie Winslow, and more.
By training people around the world on how to effectively mobilize in an open online format housed on its YouTube channel, Hero Hatchery aims to “dramatically scale the climate movement.”
Activist Lauren Wood was chosen as the inaugural Hero Hatchery fellow. Donors to the $100,000 campaign that launches today directly support Wood’s work, Hero Hatchery campaigns and its technology platform. The crowdfunding is powered by NationBuilder, a community organizing platform used by political campaigns, activists and nonprofits for fundraising and community building.
“People feel helpless, for good reason,” said Hawken. “The [oil and gas] industry is one that controls the world. It doesn’t just control energy; it controls politics in most of the major countries in the world. What Lauren [is doing] shows us that if you have people on the ground, if you have good knowledge and are courageous, that it has an almost immediate effect."