Summary

 

Can we shop our way to sustainability? What actually motivates behavior change? What is the role of consumers in shaping a more sustainable economy?

Join BBMG, GlobeScan and SustainAbility for a special webinar on Thursday, February 7, 2013, featuring highlights from a new global study on how consumers are balancing social and environmental values with their material aspirations to shape the future of sustainability.

Based on the views of 6,224 consumers across Brazil, China, India, Germany, the United Kingdom and the United States, the webinar will highlight sustainability market trends, key purchase drivers, barriers, engagement pathways and opportunities for action.

Topics Include
• Sustainable Consumption: Consumer Beliefs and Behaviors
• Barriers and Levers to Sustainable Purchasing
• Trust 
• Happiness
• The Aspirationals: A Market Segmentation 
• Implications and Opportunities 

To discover what your brand can do to drive demand for more responsible products and inspire a more collaborative and purposeful marketplace, register today!

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