Brian J. Back

It’s that time of year again.

In recent weeks we released our fifth annual Reader Survey, and as usual you responded in impressive numbers and form, revealing anonymous insight, inspiration and information that squarely positions you as the true thought leaders in this field. As usual, we repeated some key questions from previous surveys to get a sense of how you are evolving. And evolving you are.

A formidable one-third of you are owner/president of your business, which range in size from small startup outfits to corporations with thousands of employees. Another 20 percent of you work in senior management roles. (These results are especially dramatic considering onethird of our readership last year represented owner/president and senior management combined.) The remainder of you are entrepreneurs, MBA students and professionals working in facilities/operations, marketing, sales and management. In addition, roughly 85 percent of you report a strong level of influence in your business or organization—up 6 percent from last year. I’m thrilled to report your leadership and influence have dramatically increased in the past year—at the same time our overall audience has increased to the tune of roughly 15 percent in the print magazine and 30 percent online.

The most important ways in which you utilize Sustainable Industries are to learn and keep abreast of the latest sustainable business news and analysis, and to discover new products, services and events. About half of you say advertisements in Sustainable Industries contain less “greenwashing” than you find in similar media sources, with the next-highest response reporting that you’re “not sure.” A striking majority of you say Sustainable Industries contains content you can’t find anywhere else. And nearly half of you say you read each and every issue “cover to cover.”

With scrutiny like that, you have your opinions. A special thanks goes out to those of you who relayed recommendations on how we can serve you better, including topics you want to see more of (such as clean energy and social equity), offerings you would like to see more of (such as case studies and white papers) and geographic areas where you would like to see greater focus.

We’re listening, and we know you mean it, as evidenced by your responses to the questions we added to this year’s survey to paint a more intimate portrait of who you are in your personal life as well as your professional life. The results are extraordinary.
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