“The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change The World” By John Elkington and Pamela Hartigan Buy this book!
RATING:
Unreasonable? Who’s unreasonable? Big oil, pharmaceutical giants and health insurance providers seem unreasonable to me. However, this book’s authors must consider those people “reasonable,” because Elkington and Hartigan claim entrepreneurs who believe they can impact society or the environment through business — rather than profit financially, only — are “unreasonable.”
To be fair, Elkington and Hartigan have compiled a nice review of many different social and environmental entrepreneurs from across the globe. The book begins with their definitions and characteristics of “unreasonable” people. It then proceeds to discuss more practical and logistical considerations for the entrepreneur, such as picking the right business model and structure or sourcing capital as a result of your business vehicle, then follows with a discussion of how to identify market opportunities in social and environmental sectors.
