Searching for meaning
So what does this have to do with sustainability? Tying corporate sustainability initiatives to day-to-day processes makes CSR more personable to an employee and helps employees to identify their role in corporate responsibility. A strong CSR report provides an excellent starting point for your brand to achieve a meaningful position towards employee engagement within your organization. A recent Forbes report illustrates how CSR and employee engagement go hand in hand:
- Hewitt & Associations found that “the more a company actively pursues worthy environmental and social efforts, the more engaged its employees are.”
- The Society for Human Resources Management found that for companies with strong sustainability programs, “morale was 55% better, business process were 43% more efficient, public image was 43% stronger, and employee loyalty was 38% better."
- Towers and Watson reports that firms with highly engaged employees have three times the operating margin of those that don’t.
- Gallup say these firms have four times the earnings per share.
- PriceWaterhouseCoopers claims that 88% of millenials choose employers based on strong CSR values; 86% will leave if employer’s CSR values no longer meet their expectations.
Today’s companies and entrepreneurs are presented with the unique opportunity to increase profitability through greater eco awareness and the pursuit of a more sustainable business. To gain and maintain a competitive advantage over the competition, sustainable business leaders are making meaningful work a top priority.
Julie Urlaub is the founder and managing partner of Taiga Company, a sustainability social media consulting firm, where she aids clients to powerfully engage in sustainability-related issues and stakeholder communications in the social space. She can be contacted at www.taigacompany.com | @taigacompany | Facebook/TaigaCompany