Let go to move forward
How attached are you to your ideas? To your business plan? Let's get more specific. Are you attached to results - whether that is growth or profit – or are you attached to how you get there? Does it matter?
As Glen Beaman said, "Stubbornness does have its helpful features. You always know what you are going to be thinking tomorrow." Viewed through the lens of a sustainability consultant, it seems if you are attached to the traditional means through which to grow your business, you might be getting the same results tomorrow that you are getting today.
However, change is at hand. The beliefs of the past are being replaced with the personal and business sustainability ideas of today. Business sustainability leaders realize the speed and quality of their response to sustainability opportunities will ultimately affect company profitability. Letting go of traditional approaches and creating a culture of expanded eco-awareness is the first step. All change begins with an idea and an openness to exploring the boundaries of the current world. Within our consulting practice, we observe that those making the biggest strides are not necessarily the ones who have the greatest capacity, the financial means or even the most resources. The ones who implement change are those who simply want to change and are committed doing it.
Too often the business world sees only the challenges directly in front of it and limits the range of possibilities to what has already been achieved. Like many others, we seek to go beyond the bounds of the current state and explore the avenues of business sustainability that will bridge this gap. The post, You Can't Solve the Problem with the Same Thinking that Created It, addresses this precisely. You've heard it before: "If you always do what you've always done, then you'll always get what you always got." In other words, you can't solve the problem with the same thinking that created it. Such is the case with climate change, carbon, water, and the evolving business landscape. So, if doing what you have always done isn't going to cut it, then what is?
A mindset change.
Read more: What characteristics exemplify this mindset change?