Break through the noise

CEOs believe social media is useful to accomplish business goals, especially those related to branding and communications.

• About 90% believe social media is either very effective or somewhat effective in raising the corporate brand’s profile. Related to this, about 80% believe social media is somewhat effective or very effective for communicating company mission and values.
• About two-thirds of respondents believe C-suite social media engagement makes a brand appear more honest and trustworthy. Over 70% believe C-suite social media engagement either somewhat or definitely creates brand transparency.
• About 80% of respondents believe social media is somewhat or very important as a communications channel for CEOs to engage with customers and investors.
• Almost 60% of respondents believe social media engagement makes CEOs more effective leaders. Further, almost 70% of respondents believe social media can be used either very or somewhat effectively by CEOs during company crises.
• About 80% believe CEO engagement on social media is somewhat or very effective at increasing brand loyalty and purchase intent.

With the dawn of social media, consumers are able to directly connect to and voice their opinions on brands not in private conversation, but amongst the hundreds, thousands and possibly millions who are connected through the web. No longer can brands hide behind the wall of private communication and continue to push their stakeholder inquiries, concerns, or problems aside. Brands must react, engage and build trust by interacting with their social communities - this means exposing your brand, the good, the bad and even the ugly.

Read more: communicating with consumers through social media.