A web of interaction
- The use of social media collaboration technologies can help organizations break down silos and facilitate knowledge sharing across business units and corporate functions. The Information Week article, What Enterprise Social Success Stories Have In Common, examines the adaptation of social tools and strategies into today’s business improvement efforts. Contrasting the limited success of simple external tool implementation, the true differentiators are implementing social media strategies with purpose.
- Social media can make CSR more visible. "A Reputation Institute 2011 survey found that a company’s CSR program (in its broadest sense), can be responsible for more than 40% of a company’s reputation, whilst companies with stronger social leadership programs have 55% better internal morale and 43% more efficient business processes."
- Social media has an emerging role in knowledge management. Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. This is especially so if sustainable communications and performance is valued by your stakeholders. Social media for sustainability communications has become a risk or an opportunity. Monitoring, listening, and dialoguing with key stakeholder in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement.
The days of the controlled and scripted press release may be coming to an end. Effectively communicating business sustainability successes is becoming a more active dialog. Social media executed successfully can be a powerful vehicle to build sustainable business communications by engaging with stakeholders.
Julie Urlaub is the founder and managing partner of Taiga Company, a sustainability social media consulting firm, where she aids clients to powerfully engage in sustainability-related issues and stakeholder communications in the social space. She can be contacted at www.taigacompany.com | @taigacompany | Facebook/TaigaCompany