Are you open for business?
Be on your best behavior: Small Business Saturday has the potential to attract new customers and, as such, you should be prepared to shine. Be ready to showcase or offer samples of your best products or services and pay particular attention to your customer service. You get one shot at impressing visitors, so don’t spare any effort or appropriate expense in achieving this goal.
Connie Certusi is executive vice president and general manager of the Sage Small Business Accounting Solutions (SBAS) business unit.