Incentivize your customers: If you want to increase the probability of Small Business Saturday customers purchasing your products or services again, you may want to offer a gift or discount that can be redeemed on their next visit. One efficient way to give out coupons is investing in a payment terminal that automatically prints discounts along with the customer’s receipt. Coupon details can be programmed and customized in advance, saving you the time and trouble of remembering to provide the coupon every time you help with customers’ purchases.
Social media: Use social media tools like Facebook, Twitter and Pinterest to promote your Small Business Saturday deals and encourage conversations about your business. Present your followers with a discount or gift when they visit you on Small Business Saturday, bring a friend along or recommend your business on their profiles. After Small Business Saturday, encourage people to write reviews of your business and their customer experience.Be on your best behavior: Small Business Saturday has the potential to attract new customers and, as such, you should be prepared to shine. Be ready to showcase or offer samples of your best products or services and pay particular attention to your customer service. You get one shot at impressing visitors, so don’t spare any effort or appropriate expense in achieving this goal.
Connie Certusi is executive vice president and general manager of the Sage Small Business Accounting Solutions (SBAS) business unit.
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